Investing in Talent and Measuring the Return on Investment (ROI)

Many SMEs realize the need of investing in young talent and have started to recognize the benefits. However, attracting new talent has its challenges and realizing what support is out there to assist this process and make it more appealing for SMEs to implement these practices requires better awareness of the existing materials, know-how and support. Moreover, this type of investment starts early, with partnerships and activities at school and universities.

Apart from the direct benefits for companies, there is also a broader spectrum of advantages for the society, such as increased employability and employment of young people, work experience opportunities, development of a pool of skilled workers at regional level, social inclusion of vulnerable groups, economic returns such as reduction of public expenditure etc.

Furthermore, SMEs providing WBL and apprenticeship programmes experience variety of advantages, ranging from financial to soft benefits both short and long term, such as higher productivity, reduction of external recruitment, highly motivated and talented personnel, enhanced corporate image, staff retention, opportunity to fill skill gaps etc.
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There are various factors and elements of the education system across the EU but a unified approach and frameworks have been developed to enhance the role of work-based learning in its different forms and apprenticeships in particular. Moreover, to make them an effective tool for SMEs to solve the issue with lack of skills and talent, on the one hand. On the other hand, they are growth and success factors for businesses as well as key drivers for success for SMEs.
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Implementing a holistic approach and system for apprenticeships allows SMEs to become more competitive and attract the right set of skills, knowledge and competences for growth and innovation as key competitive advantages in today’s economy and competitive markets.
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According to the research and surveys as well as the conducted focus groups of the project “Return on Investment of Work Based learning and apprenticeships”, co-funded by the Erasmus+ programme of the European Union, SMEs' decision to engage in the supply of WBL and apprenticeship training is determined by the cost-benefit ratio of such an investment.

Knowledge, Innovation and Strategies Management Club (KISMC) is a partner in the "Return on Investment of Work Based learning and apprenticeships" project (ROI), along with a diverse and complementary mix of organisations - from Slovakia the Technical University of Kosice (TUKE), 3 training organisations active in VET: IDEC - Greece, CECOA - Portugal, PIT - Spain and also from the UK - Social Value UK - a network focusing on social value and social impact, from Italy a network focusing on the promotion of digital learning and use of ICT - DLEARN and an ICT company focusing in ICT-enabled E&T - Cosmic Innovations - Cyprus.

Costs & Benefits

The following costs and benefits have been identified through the project partners' research based on focus groups and surveys among SMEs:

COSTS
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• wages of apprentices: regular, irregular wage payments, compensation for any living expenditure;
• training costs: e.g. training personnel and supplies’ costs;
• recruitment and administrative costs: including financial and capital costs;
• quality costs: correction of mistakes’ costs, quality assurance costs;
• infrastructure costs;
• other costs: fees, duties and taxes.

BENEFITS
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• the value of apprentices’ productive work for skilled and unskilled tasks;
• higher productivity percentage during the apprenticeship period;
• increased firm’s reputation: increase in local/regional/national clients, positive customers feedback;
• saved hiring costs;
• training subsidies;
• society-related benefits;
• enhanced growth and innovation
• increased competitiveness.

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Calculation of RoI

The ROI project has been focusing on developing:

- A model for the calculation of RoI of WBL and apprenticeships by SMEs
- A digital tool that will demonstrate the RoI model in a visual way

to calculate and visualize how investment on WBL and apprenticeships can manifest to multiple benefits.

To access the ROI calculation model and digital tool, please click here.